Culinary direction
I create signature menus – the flavour and the plating – and train your team to hold that standard.
I create the dishes people cross the city for – and leave a team that can cook them.
Reference plates
Services
You don't get a report – you get a menu your kitchen cooks on its own. We build every dish by hand, shoulder to shoulder with your cooks.
Dishes created for your guest, not for the kitchen's old habits.
How every dish looks – and the tableware it deserves.
Your cooks master every dish and get recipe cards.
One idea that ties the menu, the interior and the guest together.
A ready-to-use image library for the menu, social and press.
Delivered as a single project.
Formats
For running restaurants
Your kitchen keeps cooking the same menu while international guests walk past. I bring dishes they remember and teach them to your cooks.
For those opening
The food concept for a new restaurant in Asia: what you serve and why. The food sets the tone for everything.
The Standard
Work in progress
A great spot with several photo-worthy corners, for tourists and out-of-town getaways, but a menu of 80 items only locals ordered. The new menu became one of the cornerstones of the marketing — to attract new guests and grow footfall.
Approach
I don't run your kitchen. I'm the outside eye that changes what ends up on the plate.
Fifteen years – obsessed with the world's best kitchens. Not to become another line cook, but to understand why some dishes conquer the world and most don't. I bring a fresh vision, a sense of how a dish should look, and the idea that ties the menu and the concept together.
After we work together, it keeps running. Every dish is documented in recipe cards and rehearsed with your team, so the standard holds long after the project. You keep a signature menu, new guests and room to grow.
Your kitchen knows the local menu by heart – and that's the trap. I bring a solution based on the world's best practices, and drill it until it's yours.
Send me a couple of lines about your restaurant – what's working and what isn't – and we'll figure out how to fix it.
Message me I reply personally, usually within a day · [email protected]